Faith Financial Group was founded in 1995 to capitalize on the unmet need in the mortgage industry for faster, easier access to mortgage loans. Recognizing that the traditional mortgage brokerage model was not meeting consumers' needs, Faith Financial Group's business model allowed consumers to get mortgages directly through a lender rather than relying on an intermediary like a mortgage broker. Faith Financial Group's strategy focused on providing a select group of products that appeal to a wide range of borrowers. By offering fewer products and avoiding niche offerings, Faith Financial Group was able to streamline its operations to keep costs and application delays to a minimum. Faith Financial Group also worked to elevate the brand via an aggressive advertising strategy, which initially began in Miami FLorida with billboard and television advertisements. The success of Faith Financial Group efforts is best evidenced by the rapid growth in its business. Since 1999, Faith Financial Group's funding volume has grown 290% and funding dollar volume has grown 283%. Faith Financial Group was among the first to introduce flat-fee lender programs. These products have enjoyed tremendous success because they alleviate anxiety that consumers have about hidden lending fees at the closing table. In a mere eighteen months, more than 30,000 customers signed up for the $395 flat-fee program. As Faith Financial Group continues to grow, it remains committed to broadening its customer base and appealing to the different needs of this increasingly diverse group. Looking ahead, Faith Financial Group is confident that the next 10 years will bring the same success as its first decade.
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